Bologna, Italy – 20–23 March 2025
Cosmoprof Worldwide Bologna 2025 brought together the global cosmetics and personal care industry for four days of high-impact networking, trend discovery, and business development. Held across BolognaFiere’s exhibition halls, the show welcomed thousands of professionals from the worlds of hair care, skincare, contract manufacturing, packaging, and retail distribution.
BeautyNavigator was on site to continue our international event coverage and grow the platform’s reach across new product segments and supplier categories. Bologna remains a key destination on the global beauty calendar, and this year’s edition reflected the energy and evolution of the industry.
Global Connections and Platform Growth
During the event, BeautyNavigator added a significant number of hair care companies and contract manufacturers to the directory, expanding verified access to supply chain contacts across Europe, Asia, and the Americas.
Connecting Supply and Distribution
One sentiment echoed across the exhibition floor, and consistent with past editions, was the central role distributor partnerships play in global brand strategy. For many exhibiting companies, Cosmoprof remains a key touchpoint to connect with regional and international distributors.
This long-standing need underscores the relevance of platforms like BeautyNavigator, where brands and suppliers can freely access verified contact details for companies across the distribution chain. With thousands of beauty retailers and distributors already listed, the platform continues to support the industry’s efforts to expand reach and build new commercial relationships beyond the event floor.
Trends Shaping the Beauty Market
Beyond the exhibition floor, Cosmoprof’s panel sessions offered valuable insights into what’s next for the beauty industry:
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Intimate care and sexual wellness are quickly moving from niche to mainstream, with new product launches and category investments across regions.
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Lifting topicals — skin care designed to mimic aesthetic procedures by targeting specific facial areas — were prominently featured among new launches.
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“Glass finish” as an aesthetic ideal is trending across multiple categories, including hair care, skin care, nail care, and makeup, signaling a shift toward reflective, smooth, high-luminosity results in product performance.
Looking Ahead
Cosmoprof Bologna 2025 provided a clear snapshot of where the beauty industry is headed — from the rise of multifunctional skin care to the growing normalization of intimate wellness products. We thank the organizers and all the companies who shared their insights and welcomed us into their booths.
As BeautyNavigator continues covering key international trade shows, we’ll be publishing further updates and trend reports from the world’s most important beauty events.