Milan, Italy – 19–22 February 2025
Esxence – The Art Perfumery Event 2025 welcomed the global niche fragrance industry to Milan for four days of discovery, artistry, and high-level networking. Held at the Allianz MiCo convention center, the event brought together hundreds of independent perfume houses, distributors, retailers, and fragrance professionals from over 70 countries.
The World of Niche Fragrance in One Place
Esxence remains a reference point for the artistic and niche perfumery market — spotlighting innovation, craftsmanship, and storytelling. The 2025 edition featured a curated mix of established perfume maisons, emerging indie brands, ingredient specialists, and retailers of niche fragrances.
Throughout the event, the BeautyNavigator team engaged with companies across the fragrance value chain — from formulation and brand development to global distribution and retail.
Expanding the World’s Largest Beauty Directory
During the Milan show, BeautyNavigator added 1,600 niche perfume marketers and 3,320 niche fragrance retailers to the platform — reinforcing its position as the world’s largest free directory for the beauty and perfumery industry.
Looking Ahead
Esxence 2025 deepened our connection to the global fragrance market. We thank the organizers and all the brands who took time to speak with us in Milan. More coverage from major beauty and fragrance events will follow as BeautyNavigator continues its international rollout.